Coca-Cola Statistics: The Coca-Cola Company is an American multinational corporation founded in 1892 and is the world’s largest non-alcoholic beverage manufacturer and distributor company. The red and white Coca-Cola logo is familiar to a substantial volume of the world’s population. The Coca-Cola Company offers over 500 brands and 3,500 beverages in over 200 countries and territories. The company produces, markets, and sells non-alcoholic beverages that include beverages and sparkling beverages such as waters, juices, and juice drinks, enhanced waters, energy and sports drinks, and ready-to-drink coffees and teas.
The Coca-Cola Company’s beverage brands include Costa coffee, Fanta, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Georgia coffee, and Ades soy-based beverages. It also includes Honest Tea, Gold Peak teas and coffees, Minute Maid juices, Powerade sports drinks, Innocent Smoothies, and Juices, Simply Juices, SmartWater, Sprite, ZICO Coconut Water, and Vitaminwater. Annually, the company launches hundreds of new products to meet the ever-changing tastes of customers across the globe. In addition, Diet Coke has become the world’s top-selling diet cola, and The Coca-Cola Company is modernizing and re-energizing its Diet Coke brand for a new generation of drinkers, with a new look and more flavors.
History:
- 1886: Coca-Cola drink originated in 1886 and was formulated by John S. Pemberton, who was an Atlanta pharmacist at his Pemberton Chemical Company
- The name for the drink was chosen by Pemberton’s bookkeeper, Frank Robinson, who also penned the flowing script that became the Coca-Cola trademark
- The drink was originally marketed as a tonic for most common ailments, based on the fact that it contained cocaine from the coca leaf and caffeine-rich extracts of the kola nut. Cocaine was removed from Coca-Cola’s formula around 1903
- 1891: Asa Griggs Candler secured complete ownership of the business for a total cash outlay of US$ 2,300 and the exchange of some proprietary rights
- 1892: On January 29, 1892, founded The Coca-Cola Company
- 1893: On January 31, 1893, the trademark “Coca-Cola” was registered in the US Patent Office
- 1894: The popular drink was sold in bottles for the first time
- 1899: Independent bottling companies were licensed to bottle Coca-Cola
- 1929: Metal, top-opening coolers were produced to dispense bottles of ice-cold Coca-Cola in filling stations and stores
- 1955: Coca-Cola was put into cans for the first time, for military personnel in the Pacific and Japan
- 1977: In 1977, the first plastic 2-liter bottle was introduced
- 1982: The Coca-Cola Company introduced a refreshing 0-sugar, 0-calorie option named Diet Coke
- 1985: The new Coke was the first soft drink to be consumed in space On July 12th of 1985, placed in specially designed cans, that were recognized as the “Coca-Cola Space Can”
- 1992: The company presented its first bottle made partially from recycled plastic
Later 2000:
- 2005: Coca-Cola Zero was introduced, which was a zero-calorie soft drink with the regular Coca-Cola taste
- 2009: PlantBottle technology was introduced by Coca-Cola as the first recycled PET plastic bottle made partially from plants in 2009
- 2009: The company introduced Coca-Cola Freestyle, which is a touch-screen soda fountain capable of dispensing 165 different Coca-Cola drink products, as well as custom flavors
- 2013: The company introduced Coco-Cola Life, which is a reduced-calorie cola sweetened with Stevia leaf extract and cane sugar
- 2015: Coca-Cola produced the world’s first pet bottle made entirely from plant materials
- 2017: In 2017, the Coca-Cola company reformulated Coca-Cola Zero Sugar and launched it in 20 markets
- 2018: The company introduced a bold updated look, and sleek new packaging for Diet Coke with new flavors
- 2019: Coca-Cola, with coffee. Introduced in 2019 in various European markets, and released in the United States and Canada in January 2021. Available in the dark blend, vanilla, and caramel versions, and also in the zero-sugar dark blend and vanilla variants.
Moreover
- 2019: Coca-Cola with cinnamon flavor. Released in October 2019 in the United States as a limited release for the 2019 holiday season.[93] Made available again in 2020 for the holiday season.
- 2019: An energy drink with a flavor similar to standard Coca-Cola, with guarana, vitamin B3 (niacinamide), vitamin B6 (pyridoxine hydrochloride), and extra caffeine. Introduced in 2019 in the United Kingdom,[90] and released in the United States and Canada in January 2020.[91] Also available in zero-sugar, cherry, and zero-sugar + cherry variants. In May 2021, the company announced it would discontinue the product in North America but it will remain available in other places and it will focus on its traditional beverages.
- 2019: Coca-Cola with an orange vanilla flavor (intended to imitate the flavor of an orange Creamsicle). Made available nationwide in the United States on February 25, 2019.
- 2020: Coca-Cola with cherry vanilla flavor. Released in the United States on February 10, 2020.
2020:
- In January, the company acquired the remaining 57.5% stake in dairy products company, Fairlife LLC.
- In January, the company and JD.com entered into a partnership to encourage plastics recycling and help drive the circular economy in China.
- In March, the company partnered with O’Charley’s Restaurant + Bar to available Coca-Cola’s brand portfolio in O’Charley’s locations.
- In April, the company entered into a five-year agreement with Microsoft Corp to standardize its business operations on Microsoft’s cloud to offer new digital experiences.
- In May, the company and China Mengniu Dairy entered into a partnership to form a joint venture to produce and sell chilled milk in China.
- In May, Coca-Cola in India entered into a partnership with the United Way Mumbai to provide personal protective equipment and hygiene aid kits to frontline workers during the COVID-19 outbreak.
- In June, Coca-Cola India introduced Spiced Buttermilk under its dairy beverage brand, VIO.
- Financing Agreements; In August, Coca-Cola Beverages Philippines announced an investment of US$22 million in its operations to support its expansion projects and maintain its labor forces.
- In July, the company announced to launch of a new hard seltzer under the Topo Chico brand in Latin America.
- In September, the company agreed with Molson Coors Beverage Company to manufacture and distribute Topo Chico Hard Seltzer in the US.
- In October, the company announced its plans to launch Topo Chico Hard Seltzer in Europe.
2019:
- In January 2019, the Coca-Cola Company acquired Costa Limited from Whitbread PLC
- In January 2019, the company completed the acquisition of Chi Ltd. in Nigeria
- In January, the company and Ioniqa Technologies agreed to develop proprietary technology to reduce waste and increase recyclability.
- In March, the company announced its plans to set up a research and development center in India.
- In May, the company and Omnivore entered into a collaboration agreement to introduce a menu management system to assist restaurant brands and technology providers.
- In June, the company’s subsidiary, Coca-Cola India launched Powerade, a sports beverage.
- In the second quarter of 2019, Coca-Cola Hellenic Bottling Company acquired Bambi, a Serbian confectionery business brand.
- The Coca-Cola Company launched Sprite Coconut in June 2019
- In July, the company withdrew its plan to launch an energy alternative to its namesake brand in the US.
- In July, the company announced its plans to launch Costa Coffee in Bulgaria, Greece, Hungary, Poland, Romania, Russia, and Switzerland by next year.
Moreover
- In August, the company acquired Honduran Brewery and El Salvador for US$26 million.
- In September, the company entered into a partnership agreement with CraftWorks Holdings to be the strategic beverage partner for all brands.
- In October, the company announced its plans to launch its energy drink in the US.
- In October, the company entered into a two-year partnership deal with Juventus Football Club to enter into football sponsorship.
- In October, the company announced to launch of Coca-Cola Energy and a new cherry flavor in the US.
- In November, the company launched a new flavored seltzer brand with caffeinated options.
- In December, the company announced to launch of Star Wars bottles by use OLED displays to illuminate lightsabers when touched.
- In December, the company launched a new 6-month beverage subscription service.
- In December, the company collaborated with Hard Rock International to introduce Coca-Cola products in Hard Rock Cafe locations worldwide by 2020.
2018:
- Financing Agreements; In December, the company and Performance Food Group issued US$10 million in series A investment to Omnivore.
- In March, the company signed a letter of intent to sell its bottling and distribution business, Coca-Cola Refreshments Canada, to Larry Tanenbaum O.C. and Junior Bridgeman.
- Corporate Awards; In March, the company received gold from the 2018 SXSW Interactive Innovation Awards for its 3D billboard design in Times Square, New York, the US.
- In April, Coca-Cola plans to launch three flavors, avocado, sourdough, and charcoal, to its Zero Sugar brand.
- In April, Coca-Cola partnered with Cargo Systems to provide Glaceau SmartWater for rideshare passengers in Atlanta, the US.
- In April, Coca-Cola plans to launch its new ready-to-drink frozen beverage in Japan.
- Financing Agreements; In April, Lepur raised funds in a venture financing round led by Coca-Cola.
- In January, the company extended its long-term partnership with NASCAR.
- In January, the company announced a plan to open a new development center for intelligent technology in Sofia, Bulgaria.
- In February, the company announced a plan to introduce fruit-based flavors of Sprite, Limca, and Fanta brand beverages in India.
- In February, the company plans to launch a specialty soda in peach flavor, Coca-Cola Georgia Peach and Coca-Cola California Raspberry.
- In February, Coca-Cola launched cans from Crown in Latvia, Lithuania, and Estonia with thermochromic ink technology.
- In February, the company introduced a new blend of tea extract and fruit flavors, Fuze Tea.
Further Insights
- In May, the company introduced DASANI Sparkling, SmartWater Sparkling, and Topo Chico to its Sparkling Water category.
- In May, the company partnered with Sugarbird for a limited edition capsule collection that features t-shirts, tunics, dresses, and others.
- In May, the company opened a state-of-the-art Hot-Fill juice plant at its Coca-Cola Plant in Embakasi, Nairobi, valued at Sh7 billion.
- In May, the company opened its new product sweetened with natural sweetener stevia in New Zealand.
- In May, the company introduced a fountain dispenser, a new operating system in the market.
- In May, the company entered into a partnership with Nordcurrent to integrate its Coca-Cola brand into the hit game, Cooking Fever.
- In May, the company entered into a collaboration with HP to launch the Share A Coke campaign in India to enhance personal arrangements with consumers.
- In June, the company introduced its clear, calorie-free soft drink in the Japanese market.
- In June, the company opened a new production facility in Yunnan, China.
- In May, Coca-Cola announced its plans to launch the new Coca-Cola Freestyle 9100.
- In May, the company launched the new Coca-Cola Freestyle beverage dispenser.
- In July, the company collaborated with Maple Leaf Sports & Entertainment to improve shared commitment to the community.
- In July, the company introduced a coffee-cola fusion drink in Cambodia.
Moreover
- In July, the company partnered with Big Geyser to pull Honest Tea, Zico coconut water, and Hubert’s Lemonade products from the DSD network of Big Geyser.
- In August, the company agreed to acquire a minority stake in Bodyarmor.
- Stake Sale; In August, Coca-Cola FEMSA planned to sell its 51% stake in Coca-Cola FEMSA Philippines to the Coca-Cola Company (TCCC).
- In August, the company and KITH introduced their third collaborative capsule collection.
- In August, the company announced it to provide new packaging for Coca-Cola with an original taste and zero sugar.
- In September, the company signed an agreement to acquire a London-based coffeehouse chain, Costa for US$5.1 billion from Whitbread.
- In August, the company announced its plans to acquire Moxie, a soda-based soft drink brand, from its bottling partner Coca-Cola of Northern New England.
- In September, the company acquired kombucha maker, Organic & Raw Trading Co.
- In September, the company announced its plans to acquire Chi to diversify from its core business of sugary sodas.
- In September, the company agreed with Alize to acquire the Tropico brand of beverages in France.
- Divestiture; The company sold its Coca-Cola Refreshments Canada to Coca-Cola Canada Bottling Limited.
- In October, the company and Coca-Cola Amatil announced the acquisition of a 45% stake in Made Group, an Australia-based company.
- In October, the company Fanta introduced its new zero-sugar soft drinks in the UK.
- In November, the company introduced a natural yogurt in Brazil.
- In December, the company acquired a 51% stake in Coca-Cola FEMSA Philippines from Coca-Cola Femsa S.A.B. de C.V.
2017:
- In March, the company announced the acquisition of Ades’s soy beverage business from Unilever.
- In April, Coca-Cola Bottling Company completed the transaction with The Coca-Cola Company, expanding its territory including metro Atlanta and seven more Coca-Cola territories in Georgia, the US.
- In July, the company launched its no-calorie soft drink variant Coca-Cola Zero in the US with a new look, new test, and a new name “Coca-Cola Zero Sugar”.
- In October, The Coca-Cola Co. announced that it completed the acquisition of Anheuser-Busch InBev’s 54.5% equity stake in Coca-Cola Beverages Africa.
- In October, the company agreed to acquire sales and distribution territories in the southeastern United States.
- In November, the company’s subsidiary, Swire Coca-Cola USA acquired the Coca-Cola Production Center in Denver, Colorado, US.
- In October, Coca-Cola plans to launch the first variant of Thums Up charged having stronger carbonation.
- In July, the company and Delivery Hero Group, the global online food ordering and delivery marketplace, signed a strategic partnership for easier ordering of Coca-Cola beverages with the meals its consumers are ordering.
- In January, the company and CROWN Brazil partnered to launch a 220ml sleek-style beverage can for local consumers.
- In February, the company Sprite plans to introduce two new cherry-flavored products to its beverage portfolio.
- In February, Coca-Cola Spain plans to launch a premium mixer with a complex flavors portfolio in glass bottles to be available in restaurants and bars.
- In August, Swire Coca-Cola acquired the Coca-Cola Production Center in Tempe, Arizona, the US.
- In April, the company’s division, Coca-Cola Refreshments plans to sell eight of its U.S. bottling territories to independent bottlers including the Hannas as part of a nationwide effort to expand its distribution system.
Moreover
- In May, the company introduced its new Honest Sports drink to the Honest Tea brand.
- In September, the company opened a new building in Valparaiso, Northwest Florida, the US.
- In October, the company launched a new range of Vitaminwater performance drinks, with nutrients that help athletes refresh and refuel.
- In October, Liberty Coca-Cola Beverages acquired the territory from the company across the New York Tri-State Metro area.
- In November, the company and Intelsat partnered to provide satellite-enabled Wi-Fi services to remote communities across Africa.
- In November, the company Coca-Cola Australia introduced a new flavor, Coca-Cola Raspberry.
- In December, the company and Sidel collaborated on the new “spiral” PET bottle project.
- In September, the company partnered with Coca-Cola HBC AG to expand its Venturing & Emerging Brands model to Central & Eastern Europe.
- In October, the company completed the transition of AB InBev’s majority interest in Coca-Cola Beverages Africa.
- In December, the company introduced three new 5Alive variants; the 35cl 5Alive Apple, 35cl 5Alive Tropical fruit, and the 85cl 5Alive Pulpy Orange.
- In November, the Coca-Cola Foundation awarded US$1 million in grants to 11 organizations that serve more than 75,000 veterans across the country.
- In January, The company’s International Beverages Private Limited inaugurated a new plant in Bangladesh.
- In February, Swire Coca-Cola completed re-franchising territories in Washington from the Coca-Cola Company.
- In March, Coca-Cola and Nestle agreed to terminate their Nestea iced tea joint venture.
Recent News:
- In May 2018, Coca-Cola Freestyle 9100 was launched, and is the newest member of the Freestyle family and allows fans to select, mix, and pour over 175 beverage choices in a range of categories and calorie options
- In February 2017, a line of premium mixers was introduced by Spain’s Coca-Cola company with complex, nuanced flavors offered exclusively in glass bottles
- In September 2016, its subsidiary, UAB Coca-Cola HBC Lietuva, acquired Neptūno Vandenys, UAB (Neptunas), which is Lithuania’s leading bottled water company
- The Coca-Cola Company’s worldwide net operating revenues in 2017 were US$ 35.41 Billion and US$ 31.86 Billion in 2018, which was a 10.04% decline from 2017
2020 Goals:
- To improve water efficiency in the manufacturing operation by 20%
- Enable 5 Million women’s economic empowerment across the globe
- Recover and recycle the equivalent of a 75% recovery rate of the cans and bottles that the company introduces into the market
- Working to reduce CO2 emissions across the world, and sourcing material for PlantBottle packaging
Operating Segments:
Since 31 December 2018, the company’s operating structure has included Europe, Latin America, North America, Asia Pacific, Middle East & Africa, and Bottling Investment. These operating segments can be referred to as “groups” or “operating groups”. In January 2019, The Coca-Cola Company completed the acquisition of Costa Limited from Whitbread PLC in a US$ 4.9 Billion transaction, enabling it to establish a new operating segment. This adds to the company a global coffee platform, with potential for future growth and expansion.
5 largest independent bottling partners:
- Coca-Cola FEMSA, S.A.B. de C.V. (Coca-Cola FEMSA)
- Coca-Cola European Partners plc (CCEP)
- Coca-Cola HBC AG (Coca-Cola Hellenic)
- Arca Continental, S.A.B. de C.V
- Swire Beverages
Fun Facts:
- The name Coca-Cola refers to two of its original ingredients: coca leaves and kola nuts
- Coca-Cola was formerly sold as a nerve tonic medicine that “relieves exhaustion”
- White coke was invented for a Russian general
- More than 10,000 Coca-Cola soft drinks are consumed globally per second
- Coca-Cola introduced the first bottles made from recycled material
- Initially, Coca-Cola’s famous bottle was shaped like a cocoa bean
- Coca-Cola was the first soft drink in space
- Only a handful of people know the Coca-Cola recipe
- A 12-ounce can of Coke has about 39 grams of total sugar, which is about 9 1/3 teaspoons of sugar
- Coke invented the six-pack in 1932 to encourage people to drink more Coke
- Mexicans are the largest consumers of Coke, and consumers in the country drink 745 Coke beverages a year
- After “OK”, “Coca-Cola” is the second most-known phrase in the world
- Coca-Cola has a product portfolio exceeding 3,500 beverages and 500 brands
- It would take a person drinking one drink a day over nine years to try them all.
Moreover
- Coke’s brand is worth over US$ 83.8 Billion, which is more than KFC, Subway, and Budweiser combined
- Coke sold 25 bottles in its first year but currently sells 1.9 billion bottles per day
- On average, over 10,000 soft drinks from Coca-Cola are consumed every second of every day globally
- In a year, coke makes US$ 1 Billion from each of its 20 brands
- Coca-Cola was the first-ever Olympic sponsor in 1928
- Coca-Cola is not sold in Cuba and North Korea
- The Coca-Cola Company believes it invented the concept of the coupon.
- Coca-Cola spent US$ 4 Billion on advertising, in 2016
- Coca-Cola is the largest user of cans in the US and uses over 300,000 tons of aluminum sheets every year
- Coca-Cola has a market value of 203 billion US$
- The first Coke was red wine mixed with cocaine
- Coca-Cola was once given out for free
- Coca-Cola helped McDonald’s grow
- Coca-Cola was among the first brands to vary bottle size
Refreshing Facts About Coca-Cola:
- The only thing more pervasive than Coke’s distinctive bottles are its aluminum pull-top cans, which were born out of necessity: The company came up with them so they could be shipped to armed forces overseas. While practical, the materials needed were rationed during World War II and the company couldn’t produce them for troops until the conflict ended. Convenient and easily distributed, Coca-Cola began offering them to civilian customers in 1960.
- When Coca-Cola realized a good portion of their customers—by one estimate, 12 percent—consumed their sugary, caffeinated drink in the morning instead of coffee, they decided to launch an aggressive marketing campaign promoting themselves as a morning pick-me-up. “Coke in the Morning” was launched in several test cities in 1988, with the idea being that it would be easier to guzzle a cold can of soda than a hot cup of water. (The company was careful, however, not to imply soda could replace orange juice. They owned Minute Maid.)
- In 2006, two Coca-Cola employees were caught trying to sell rival Pepsi trade secrets, including information on a beverage still in development, in exchange for an escalating series of payoffs from $5000 to $75,000. The employees handed over confidential papers and even a liquid sample to someone they thought was a Pepsi executive: It was an FBI agent. Pepsi had alerted both Coke and the FBI of the offer. A Pepsi spokesman told CNN that competition “must be fair and legal.” The two carbonated corporate spies received prison terms of five and eight years, respectively.
Coca-Cola Sales Statistics:
As of 2017
- Coca-Cola has a 42.8% market share of the US carbonated beverages market.
- 3.1%. That’s the percentage of beverages that are consumed every day that fall within the Coca-Cola brand.
- If you drank one different Coca-Cola beverage every day, then it would take you 9 years to try every single beverage that the company makes. There are more than 3,500 in total under 500 different brand names.
- Coca-Cola’s average revenues of $35.1 billion place it as the world’s 84th largest economy, having more value than the entire nation of Costa Rica.
- $74 billion. That’s the estimated brand worth of Coca-Cola. In comparison, combining PepsiCo, Starbucks, Red Bull, and Budweiser would bring a combined brand worth of $50 billion.
- PepsiCo had 38% more revenue than Coca-Cola, but Coca-Cola generated $16 billion more in carbonated drink revenues.
- The number of Coca-Cola vending machines that are estimated to be on the planet today: is 2.8 million.
- Coca-Cola Company’s revenue share in North America is 15.4%
How Much Influence Does Coca-Cola Have?
- There are 33 brands of non-alcoholic beverages in the world today that generate at least $1 billion in annual revenues. Coca-Cola owns 15 of them.
- With 7.3 billion humans on the planet, each one of them will consume at least 1 Coca-Cola product every 4 days.
- $2.9 billion. That’s the amount of money every year that Coca-Cola spends on advertising. That’s more than Apple and Microsoft combined [$2.2 billion].
- The amount of sugar that the average American consumes thanks to the Coke products they consume: is 10.8 pounds.
- Americans drink an average of 399 servings of Coke products per year, with 63% of those servings being Coca-Cola Classic.
- Mexicans drink 665 servings of Coca-Cola products every year.
- Coca-Cola accounts for 17% of the total aluminum industry sales each year just to make soda cans.
- There are more than 1,000 different juice drinks in the Coca-Cola brand.
Future Hold for Coca-Cola:
- The Coca-Cola Facebook page has more than 17 million fans and 42 million likes, the most of any other brand in the world today.
- Net operating revenues for the last reported year alone topped $46 billion.
- The share a Coke campaign with personalized names on bottles helped to increase sales for Coca-Cola for the first time in nearly a decade.
- 38% of Coke’s brands are either juices or juice drinks.
- Coca-Cola donates an average of $28 million annually to local community initiatives.
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