Global Crowdfunding Market Size, Share Analysis Report By Type (Equity-based Crowdfunding, Debt-based Crowdfunding, Others), By Application (Food & Beverage, Technology, Media, Real Estate, Healthcare, Others), Region and Companies – Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2025-2034

Report Overview

The Crowdfunding Market size is expected to be worth around USD 6.9 Bn By 2034, from USD 1.7 bn in 2024, growing at a CAGR of 14.9% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 40% share, holding USD 0.68 Bn revenue. The U.S. crowdfunding market, valued at $0.65 bn, is expected to grow at a CAGR of 12.2%.

Crowdfunding is a financing method where individuals or organizations raise small amounts of capital from a large number of people, typically via online platforms. This approach allows entrepreneurs, artists, and non-profits to fund their projects or ventures by appealing directly to the public, often offering rewards or equity in return.

The crowdfunding market has experienced significant growth in recent years. Key drivers of this market expansion include the rising popularity of social media platforms, which facilitate broader reach and engagement for campaigns, and technological innovations that streamline the fundraising process.

For instance, according to data from Zippia, only 22.4% of all crowdfunding campaigns succeed. On average, successful campaigns raise about USD 28,656.1 Campaigns that include personal videos raise 150% more than those without, while those that provide daily updates raise 126% more than campaigns with no updates.

According to the Arora Project, over USD 215.1 million was invested in startups via equity crowdfunding platforms by the end of May this year, marking a rise from approximately USD 200.1 million during the same period last year. In total, USD 502 million was raised through crowdfunding programs in the previous year.

The demand for crowdfunding is further amplified by the desire for more inclusive and accessible investment opportunities. Traditional financing methods often involve complex procedures and are limited to accredited investors, whereas crowdfunding platforms democratize the investment process, allowing individuals from various financial backgrounds to participate.

Current market trends indicate a shift towards more regulated and transparent crowdfunding practices. Regulatory bodies are implementing frameworks to ensure investor protection and platform accountability. For instance, the U.S. Securities and Exchange Commission (SEC) has established Regulation Crowdfunding, which allows eligible companies to offer and sell securities through crowdfunding, subject to certain conditions.

Report Scope

Key Takeaways

• North America led the global crowdfunding landscape in 2024 with over 40% market share, generating approximately USD 0.68 billion, supported by high internet penetration, favorable regulations, and widespread platform adoption.
• The U.S. crowdfunding market, currently valued at USD 0.65 billion, is projected to grow at a CAGR of 12.2%, fueled by rising interest in equity-based models and investor appetite for early-stage innovation.
• In 2024, equity-based crowdfunding emerged as the top funding model, accounting for more than 46% of the market, driven by its appeal to both investors seeking potential returns and businesses seeking capital without debt.
• The Food & Beverage sector captured over 32% of the global crowdfunding market in 2024, as small-scale brands, craft producers, and food innovators increasingly turn to public funding to validate concepts and engage consumers.

Analysts’ Viewpoint

Investment opportunities in the crowdfunding market are huge, particularly in sectors such as technology, healthcare, and renewable energy. The ability to invest in early-stage startups allows investors to potentially reap significant returns, while also supporting innovation and entrepreneurship. Moreover, the diversification of investment portfolios through crowdfunding can mitigate risk and enhance overall financial performance.

Businesses benefit from crowdfunding by gaining access to capital without the need for traditional financing methods, which often involve stringent requirements and lengthy approval processes. Additionally, crowdfunding campaigns can serve as a marketing tool, increasing brand visibility and customer engagement. The feedback received during campaigns can also provide valuable insights into market demand and product viability.

The regulatory environment surrounding crowdfunding is evolving to accommodate the growing market. Governments and regulatory bodies are implementing measures to ensure investor protection and platform accountability. For example, the SEC’s Regulation Crowdfunding outlines specific requirements for companies and platforms, including disclosure obligations and investment limits, to safeguard investors and maintain market integrity.

Expansion of the U.S. Market

The US Crowdfunding Market is valued at approximately USD 0.65 Billion in 2024 and is predicted to increase from USD 0.73 Billion in 2025 to approximately USD 2.06 Billion by 2034, projected at a CAGR of 12.2% from 2025 to 2034.

North America Forecast Expansion

In 2024, North America held a dominant position in the global crowdfunding market, capturing over 40% of the total share and generating approximately USD 660.6 million in revenue. This leadership is primarily attributed to the United States, which alone accounted for 17.4% of global crowdfunding revenues.

The region’s robust digital infrastructure, coupled with a mature startup ecosystem and favorable regulatory frameworks, has fostered an environment conducive to the growth of crowdfunding platforms. The widespread adoption of online payment systems and the prevalence of social media have further facilitated the reach and success of crowdfunding campaigns in North America.

By Type Analysis

In 2024, the equity-based crowdfunding segment held a dominant market position, capturing more than a 46% share of the global crowdfunding market. This prominence can be attributed to its appeal among startups and early-stage companies seeking capital without incurring debt obligations.

Investors are drawn to the potential for high returns through equity stakes in innovative ventures, while companies benefit from access to funding that supports growth and development. The increasing participation of retail investors, facilitated by user-friendly online platforms, has further propelled the growth of this segment.

The leading position of equity-based crowdfunding is also supported by favorable regulatory environments in various regions, which have established clear frameworks for such investments. Additionally, the rise of digital platforms has streamlined the investment process, making it more accessible to a broader audience.

By Application Analysis

In 2024, the Food & Beverage segment held a dominant position in the global crowdfunding market, capturing over 32% of the total share. This leadership is attributed to the sector’s strong alignment with consumer interests and its capacity to engage backers through tangible products and compelling narratives.

Food and beverage ventures often resonate with the public by offering innovative culinary experiences, health-conscious products, or sustainable practices, making them attractive candidates for crowdfunding campaigns. The relatively low capital requirements for launching food-related projects, coupled with the immediate feedback loop from consumers, further enhance their suitability for crowdfunding platforms.

The prominence of the Food & Beverage segment is also supported by the sector’s adaptability to emerging trends and consumer preferences. The rise of plant-based diets, organic products, and functional beverages has opened new avenues for entrepreneurs to introduce niche offerings that cater to specific market demands.

Crowdfunding provides these innovators with a platform to validate their concepts, secure initial funding, and build a loyal customer base. Additionally, the visual and experiential nature of food and beverage products lends itself well to storytelling and marketing efforts, which are crucial components of successful crowdfunding campaigns.

Key Market Segments

By Type

• Equity-based Crowdfunding
• Debt-based Crowdfunding
• Others

By Application

• Food & Beverage
• Technology
• Media
• Real Estate
• Healthcare
• Others

Key Regions and Countries

North America

• US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Russia
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• South Korea
• India
• Australia
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Driver

Social Media Integration and Digital Accessibility

The expansion of the global crowdfunding market is significantly propelled by the integration of social media platforms and the widespread accessibility of digital technologies. Social media platforms such as Facebook, Instagram, LinkedIn, Reddit, and Twitter have become instrumental in promoting crowdfunding campaigns, enabling creators to reach a vast audience with minimal cost and effort.

This digital outreach has democratized fundraising, allowing individuals and small enterprises to showcase their projects to potential backers worldwide. The ease of sharing and the viral nature of social media content contribute to increased visibility and engagement, which are crucial for the success of crowdfunding initiatives.

Restraint

Limited Public Awareness and Trust Deficit

Despite the promising growth trajectory, the crowdfunding market faces challenges stemming from limited public awareness and a prevailing trust deficit. A significant portion of the general population remains unfamiliar with the concept of crowdfunding, its mechanisms, and potential benefits. This lack of understanding hinders the participation of both potential backers and project creators.

Additionally, concerns regarding the legitimacy of campaigns, potential misuse of funds, and the absence of stringent regulatory oversight contribute to skepticism among prospective investors. Instances of fraudulent activities and unsuccessful projects have further exacerbated these concerns, leading to hesitancy in engaging with crowdfunding platforms.

Opportunity

Expansion in Emerging Markets

The boom entrepreneurial ecosystems in emerging markets present a substantial opportunity for the growth of the crowdfunding industry. In regions where traditional financing avenues are limited or inaccessible, crowdfunding offers an alternative means for startups and small businesses to secure necessary capital.

The increasing penetration of internet services and mobile technologies in these areas facilitates the adoption of online crowdfunding platforms. Furthermore, the rising number of tech-savvy individuals and a growing culture of innovation contribute to a receptive environment for crowdfunding initiatives.

As financial regulations evolve to accommodate alternative financing models, and as awareness of crowdfunding benefits spreads, these markets are poised to become significant contributors to the global crowdfunding landscape

Challenge

Regulatory Complexities and Investor Confidence

Navigating the complex regulatory landscape poses a significant challenge to the crowdfunding sector. The absence of standardized regulations across different jurisdictions creates uncertainty for both platform operators and participants. In some regions, stringent regulatory requirements can deter potential campaigners due to the increased cost and complexity of compliance.

Conversely, in areas with lax regulations, the risk of fraudulent activities may undermine investor confidence. This dichotomy necessitates a delicate balance between ensuring adequate investor protection and fostering an environment conducive to innovation and growth.

Moreover, the inherent risks associated with early-stage investments, typical in crowdfunding, can lead to apprehension among potential backers, particularly in volatile economic climates. Building robust regulatory frameworks and enhancing transparency are essential to bolster trust and sustain the momentum of the crowdfunding industry.

Growth Factors

The increasing popularity of alternative financing models has made crowdfunding an attractive option for startups and small businesses that may face challenges in securing traditional financing . Secondly, the proliferation of social media platforms has enhanced the visibility and reach of crowdfunding campaigns, enabling entrepreneurs to connect with a broader audience.

Additionally, advancements in technology have improved the user experience on crowdfunding platforms, making it easier for both project creators and backers to participate in campaigns. The integration of secure payment gateways and user-friendly interfaces has contributed to increased trust and participation in crowdfunding activities.

Emerging Trends

One notable trend is the diversification of crowdfunding platforms to cater to specific needs. Platforms now offer various models, including reward-based, equity-based, and donation-based crowdfunding, allowing entrepreneurs to select the approach that best aligns with their objectives.

The integration of blockchain technology is another significant development. Blockchain’s transparency and security features address concerns related to trust and accountability in crowdfunding, potentially transforming the way campaigns are conducted.

Artificial Intelligence (AI) is also playing an increasingly important role in crowdfunding. AI algorithms can enhance campaign targeting, predict trends, and streamline the fundraising process, offering startups valuable tools for success.

Business Benefits

One primary benefit is increased access to funding. Entrepreneurs can utilize crowdfunding to raise capital without the stringent requirements often associated with traditional financing methods. Crowdfunding also serves as a valuable tool for market validation. By presenting their ideas to the public, businesses can gauge interest and receive feedback, which can inform product development and business strategies .

Additionally, successful crowdfunding campaigns can enhance brand visibility and credibility. The exposure gained through a well-executed campaign can attract media attention and foster a community of loyal supporters.

Moreover, crowdfunding enables businesses to retain control over their operations. Unlike traditional investment methods that may require equity dilution, certain crowdfunding models allow entrepreneurs to secure funding while maintaining ownership.

Key Player Analysis

Leading companies in the crowdfunding industry, such as Kickstarter, PBC, Indiegogo, Inc., and GoFundMe, are increasingly integrating AI, machine learning, and data analytics to streamline operations, personalize user experiences, and boost campaign success rates. These technologies enable more accurate project recommendations, predictive analytics for funding potential, and improved fraud detection.

To maintain a competitive edge, market players are actively engaging in strategic initiatives – including platform diversification, partnerships, and mergers and acquisitions – aimed at expanding user bases, enhancing technological capabilities, and reinforcing their positions within the rapidly evolving digital fundraising ecosystem.

Top Key Players in the Market

• Kickstarter PBC
• Indiegogo Inc.
• GoFundMe Inc.
• Fundable LLC
• Crowdcube Limited
• GoGetFunding
• Crowdfunder Inc.
• Alibaba Group Holding Limited
• Wefunder Inc.
• Fundly
• Jingdong Inc.
• Suning.com Co. Ltd
• Owners Circle
• Realcrowd Inc.
• Others

Recent Developments

• In 2025, GoFundMe continues to lead as the primary platform for personal and nonprofit fundraising, reinforcing its position through user-centric innovation. The platform has introduced enhanced campaign tools and improved social sharing features designed to boost donor engagement. These updates allow users to share compelling stories more effectively, improving visibility and emotional connection with supporters.
• In November 2024, Bricksave completed the acquisition of Alte, positioning itself as one of the largest global platforms in the real estate crowdfunding space. This strategic move reinforces Bricksave’s core objective of democratizing property investment by making it more accessible to a broader investor base. The acquisition not only supports portfolio diversification but also broadens Bricksave’s global reach.

Report Scope